Awareness Campaign
The Hypatia project’s awareness campaign aims to achieve two key objectives. First, it will establish a dynamic, digital-first communication strategy that enhances the project’s visibility beyond local and national boundaries.
Second, the campaign will go beyond conventional visibility efforts by developing high-impact awareness initiatives. These initiatives will highlight the Digital Gender Gap in Europe, with a specific focus on women traditionally excluded from gender equality and digital literacy efforts. By leveraging emotionally engaging and knowledge-driven content, the campaign will address the unique challenges faced by marginalized female communities, particularly housemakers, who are often absent from mainstream discussions on digital inclusion.
A key component of this initiative is the production of a visually compelling docufilm, carefully scripted to bring to life the realities of the Gender Digital Gap in domestic settings. This documentary will showcase the experiences of housemakers across Europe, an often overlooked and underrepresented group in gender equality and digital inclusion debates.
The documentary will offer a powerful and immersive narrative that raises awareness, drives engagement, and inspires action toward a more inclusive digital future.
